Beat by Dre Essay Example | Topics and Well Written Essays - 2000 words

Beat by Dre - Essay Example crush by Dre is a brand name for speakers and headphones produced by a company called overcome Electronics. Beats by Dre has influenced the headphone market and industry by creating successful premium headphone products. According to Dr. Dre, the brands focus on bass was cause by the need to allow music listeners to listen to all the music. The popularity of Beats by Dre was driven by the firms marketing practices. The company cerebrate on branding, endorsement deals and product placement. Dr. Dre and Jimmy Iovine use celebrities and other famous personalities for brand endorsement.Beats by Dre headphones were conceptualized after Dre. Dre and Iovine identified a problem with the persona of audio products offered to customers. They identified the substandard audio quality of Apples headphones. Initially, Beats by Dre entered into a partnership with Monster Cable to develop and assembly headphones and speakers. In order to promote the products, Beats b y Dre relied on advertisements and product promotions by musician and rappers (Steinberg, 2014, p. 1). The headphones were also strategically placed in music videos and movies. Beats by Dre also collaborated with celebrities and musicians in order to develop co-branded products. Beats by Dre is the dominant player in the headphone market for headphones priced above $100 (Meara, 2014 p. 1). In 2014, Apple, Inc acquired Beats by Dre in a deal that was valued at $3 billion.Porter five forces is a chore tool that analyzes a business situation. The tool is based on five assumptions that determine the competitive advantages or powers in a business environment. The first assumption is the threat of substitution serve and products, and the second assumption is the suppliers bargaining power. The third assumption is the buyers bargaining power and the fourth assumption is the threat of newfangled entrants. The last assumption is