Cereal Aisle Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Cereal Aisle Analysis - Assignment ExampleConsumer behavior make for comprises of different stages which are undertaken by every customer. These stages are problem recognition, information search, and evaluation of alternatives, bribe decision, purchase and provide-purchase evaluation. Customers need to firstly identify their need with respect to purchasing a product or service. This multifariousness of need is further utilized to search information and take appropriate action. All possible alternatives for sale in the market place are identified by customers. Fin completelyy purchase decision is make and products or services are purchased (Alba and Hutchinson, 2008). Growth or success of a marker depends on post purchase evaluation. I visited a local grocery store where I observed behavior of ternion consumers who were going towards three different aisles. All of the three consumers had different demand such as virtuoso wanted to purchase breakfast metric grains, another was looking at bread aisle, and third was visiting cereal aisle. Customer A had a need for breakfast cereals and the lady was visiting the store outlet with her kid. She compared prices of all breakfast cereals kept on the track and selected some like Kelloggs, Lucky Charms and Cocoa Puffs. However era making final purchase decision her kid put across his preference towards Kelloggs orchard apple tree Jacks. The lady finally purchased breakfast cereal of Kelloggs. On the other hand, customer B was in a hurry, he smartly moved in and went to specific department to purchase a particular brands bread.